I am NOT a publicist.
There, I said it aloud (yes, I know I'm writing, but I actually did say it aloud).
Yes, I'm well aware of the name of my blog. Yes, I'm aware that people know me as "the PR girl." But I'm also well aware of how confining this label has become, from both a personal and professional perspective.
The definition of a "publicist?" One who publicizes.
The definition of "publicize?" Give publicity to; bring to public notice; advertise.
My work is so much bigger than that. It's connecting, communicating, collaborating, educating, influencing, strategizing, advocating, branding, engaging, leveraging, building, teaching, sharing, evaluating, creating.
That's why you won't see the word "public relations" anywhere on the new web site I'm launching in a few weeks. That's why I will no longer describe myself as a "public relations" professional. And why the work I have been and will be taking on in the future will be bigger than simply "publicity."
Who cares if someone "knows" about your product or service if they're not engaged? If they're not ambassadors? If you can't create and communicate and share in new platforms? If you're not building something lasting of substance and value and community?
Call me an educator, a communicator, a connector, a creator. But please don't call me a publicist.