Admit it. You've read Crush It in the past few months (guilty as charged). And if you're in Atlanta, you've probably heard Hollis Gillespie speak, or maybe even attended one of her blog writing workshops or webinars (and don't get me wrong--I ADORE Hollis. She's an amazing storyteller). Lately, though, it seems like everyone has jumped on the blog bandwagon. And not for the reasons those of us who jumped on it a few years ago did--to express ourselves, to share our lives and commentary with friends and family, to practice the art of writing. No, these newcomers seem primarily motivated by the almighty dollar.
Not that there's anything wrong with that. When I originally started this blog (my fifth in about as many years), it was anonymous. I thought it would be a place for me to vent about work and the unglamorous side of public relations. And sometimes, it still is. But I also write about running and food and body image and business growing pains. If this increases my visibility or adds some credibility to my business, all the better. But it's not my primary goal. Hence, why this account is separate from my company's web site (which, like this blog, also needs a makeover)!
I write primarily because I love it. Because I'm a girl who loves words, who needs a space to ponder and explore and dream. It's not strictly business, because that's not who I am. And because, quite frankly, there are dozens of people out there who do that and do it better than I ever could.
Which brings me back to the blog bandwagon. I have nothing against blogging for self-expression. I think we all could use a bit more creativity and whimsy in our lives. And if you're blogging to grow your business, and doing the right things--adding to the discussion, fostering conversation, creating community--good for you.
But if you're doing it because you think it will make you a millionaire or land you a book deal--your time may be best spent elsewhere.