Last night, I watched the live stream of #journchat from SXSWi. The brainchild of PR wunderkid Sarah Evans, #journchat is "an ongoing, open dialogue between journalists, bloggers and public relations professionals" that takes place on Twitter. I generally enjoy these chats--it's a great way to share with peers and build relationships in the virtual space.
Last night's session was a little bit different than the usual Monday night chat--no engagement or participation from the masses, just a pretty basic Q&A with some of CNN's social media heavy hitters. And the more I listened the more I thought...
When will we STOP reporting social media as "news?" Yes, one of the CNN panelists joked that someone joining Twitter isn't newsworthy, but I have news for you: Neither is the fact that you can build relationships via Twitter. Or pitch a story in 140 characters. Or that you should vet your sources carefully. Or be there before the pitch. That stuff is PR 101, just translated to a different medium.
Yes, we get it. You're on Twitter. We're all on Twitter. And foursquare and YouTube and Facebook and dozens of others. So what and now what?