Friday, September 25, 2009

The New Media Revolution

I'm attending the New Media Conference today in Atlanta, and the irony is that I've neglected one my favorite social media platforms--this blog. And now I've been challenged by none other than the fabulous Chris Brogan to write a blog--today. Before he speaks. In half an hour. No pressure.

But here's the reality. When I joined MySpace back in 2006, I was simply following the pack. My sister had it, my friends had it, and well, I was between projects, and it was a great way to kill some time. Plus, you had to love the voyeurism--nothing like confirming your decision 20 years ago to break up with that high school boyfriend was a good one.

My ex, then a security analyst for a very conservative bank, hated MySpace. He thought I shouldn't be sharing ideas and pictures and personal information with strangers. He wanted me to delete my account.

I'm so glad I didn't listen to him.

It's now 2009, and while MySpace may be so three years ago, the principles that made it such a breakthrough medium are as popular as ever. The ability to form and build relationships with new people, to engage in deeper conversations about products and ideas, to have access to customers and influencers and all-around cool people you wouldn't otherwise have a chance to meet--this is what social media is all about. Sure, you can use it to stalk the mean girl from high school or watch the latest funny video on YouTube, but when you're willing to tranform yourself from passive bystander to engaged participant, it's revolutionary. And today's conversation with Chris Brogan is proof of its power.


Thank you so much for reading my blog! I'd love to hear from you!



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